Results-driven Agile Marketing Project Manager with 8+ years of experience leading cross-functional teams to deliver high-impact marketing campaigns and digital initiatives. Expertise in implementing Scrum and Kanban methodologies to optimize marketing workflows and drive measurable business outcomes. Skilled in stakeholder management, marketing technology, and data-driven decision making with a proven track record of increasing marketing ROI by 30%+ across multiple organizations.

Senior Agile Marketing Project Manager

• Lead a team of 15 marketing professionals using Agile methodologies, resulting in a 40% increase in campaign velocity and a 35% improvement in time-to-market for new initiatives

• Implemented a comprehensive marketing project management system integrating Jira, Asana, and marketing automation tools, reducing administrative overhead by 25% and improving cross-team visibility

• Orchestrated the successful launch of 6 major product campaigns annually, delivering an average of 28% increase in qualified leads and contributing to $4.5M in new revenue

Agile Marketing Manager

• Transformed traditional marketing processes into Agile workflows, reducing campaign development cycles by 45% while improving quality and stakeholder satisfaction scores by 30%

• Managed a $2.5M annual marketing budget across digital channels, consistently delivering 20%+ ROI through data-driven optimization and rapid iteration

• Established a culture of continuous improvement through regular retrospectives and A/B testing, resulting in a 25% increase in conversion rates across digital properties

Marketing Project Coordinator

• Coordinated 20+ concurrent marketing projects for Fortune 500 clients, ensuring on-time delivery within budget constraints and exceeding client expectations

• Introduced sprint planning and daily stand-ups to marketing teams, improving project visibility and reducing missed deadlines by 65%

• Developed comprehensive project documentation and reporting templates that were adopted as agency standards, improving knowledge transfer and client communication

Master of Business Administration

• Specialized in Digital Marketing Strategy and Project Management

• Capstone Project: 'Implementing Agile Methodologies in Traditional Marketing Organizations'

• Member of Marketing Club and Digital Innovation Lab

Bachelor of Science in Marketing

• Graduated cum laude with honors in Marketing

• Relevant Coursework: Project Management, Digital Marketing, Consumer Behavior, Marketing Analytics

• Marketing Case Competition Winner: Developed comprehensive digital marketing strategy for a national retail brand

Certified ScrumMaster (CSM)

• Expertise in facilitating Scrum practices and values

• Skills in sprint planning, daily stand-ups, and retrospectives

• Knowledge of servant leadership principles and team facilitation

Professional Scrum Product Owner (PSPO)

• Proficiency in maximizing value delivery through effective product backlog management

• Expertise in stakeholder management and requirement prioritization

• Skills in defining clear acceptance criteria and managing product vision

Project Management Professional (PMP)

• Comprehensive knowledge of project management principles and practices

• Expertise in project planning, execution, monitoring, and closing

• Skills in risk management, stakeholder communication, and resource allocation

Google Analytics Certification

• Proficiency in digital analytics implementation and reporting

• Expertise in conversion tracking and marketing campaign analysis

• Skills in data-driven decision making and performance optimization

Marketing Department Agile Transformation

• Led the complete transformation of a traditional marketing department to Agile methodologies, training 25+ team members in Scrum and Kanban practices

• Implemented a hybrid Scrumban approach tailored to marketing workflows, resulting in 40% faster campaign delivery and 30% higher team satisfaction

• Developed comprehensive documentation and playbooks for ongoing Agile marketing operations, ensuring sustainable process improvements

Integrated Marketing Technology Stack Implementation

• Spearheaded the selection and implementation of an integrated marketing technology stack including CRM, marketing automation, and analytics platforms

• Managed a cross-functional team of 8 specialists to ensure seamless integration and data flow between systems, completing the project 2 weeks ahead of schedule

• Created comprehensive training materials and led workshops for 30+ end users, resulting in 90% adoption rate within the first month

Multi-Channel Product Launch Campaign

• Led an Agile marketing team through the planning and execution of a major product launch campaign across digital, social, and traditional channels

• Implemented a series of 2-week sprints to deliver campaign assets and activities, enabling rapid iteration based on market feedback

• Achieved 150% of lead generation targets and contributed to $2.3M in first-quarter revenue, exceeding projections by 35%

Board Member

• Contribute to the development of Agile marketing standards and best practices for the industry

• Organize and lead quarterly workshops on Agile marketing implementation for marketing professionals

• Mentor emerging Agile marketing practitioners through the organization's professional development program

Speaker

• Deliver annual presentations on Agile marketing methodologies and their practical application in various marketing contexts

• Participate in panel discussions on marketing project management innovation and digital transformation

• Contribute to conference planning and content development for the project management track