Results-driven Assistant Brand Manager with 4+ years of experience supporting the development and execution of strategic marketing initiatives for consumer packaged goods. Skilled in market research, competitive analysis, and campaign management with a proven track record of contributing to brand growth and increased market share. Adept at collaborating with cross-functional teams to launch successful products and implement integrated marketing communications that resonate with target audiences.

Assistant Brand Manager

• Support the management of a $45M portfolio of personal care products, contributing to strategic planning and execution of marketing initiatives that resulted in 12% year-over-year revenue growth

• Lead market research projects and competitive analysis to identify consumer trends and market opportunities, developing actionable insights that informed successful product innovations and line extensions

• Collaborate with cross-functional teams including R&D, sales, and creative agencies to develop and launch two new product variants that exceeded first-year sales projections by 15%

Associate Brand Manager

• Assisted in the development and execution of integrated marketing campaigns across digital, social, and traditional channels, contributing to a 20% increase in brand awareness among target demographics

• Managed a $2.5M promotional budget, optimizing spend allocation across various marketing activities and achieving a 22% improvement in marketing ROI

• Coordinated with retail partners to implement in-store promotions and merchandising strategies, resulting in a 17% increase in shelf presence and 14% growth in retail sales

Marketing Coordinator

• Supported the marketing team in executing promotional campaigns for a portfolio of specialty food products, contributing to 8% annual sales growth

• Conducted market research and compiled competitive intelligence reports, providing valuable insights that informed strategic marketing decisions

• Managed social media content calendar and community engagement, increasing follower base by 45% and engagement rates by 60% across platforms

Master of Business Administration, Marketing Concentration

• Recipient of the Marketing Excellence Scholarship for academic achievement and leadership potential

• Capstone Project: 'Digital Transformation in Consumer Packaged Goods' - Developed comprehensive digital strategy for a national food brand

• Relevant Coursework: Brand Management, Consumer Behavior, Marketing Analytics, Digital Marketing Strategy, Product Management, Market Research

Bachelor of Science in Business Administration

• Graduated Magna Cum Laude; Member of Beta Gamma Sigma Business Honor Society

• Senior Thesis: 'The Impact of Social Media on Consumer Brand Perception' - Research recognized with departmental honors

• Relevant Coursework: Marketing Principles, Advertising, Consumer Psychology, Market Research Methods, Business Communications, Statistics

Product Line Extension Launch

• Led the development and execution of go-to-market strategy for a natural ingredient product line extension, coordinating with R&D, packaging, and sales teams to ensure successful launch

• Conducted comprehensive consumer research to validate product concept and refine positioning, resulting in 92% positive feedback from target demographic

• Managed the creation of integrated marketing campaign including digital, social, and in-store elements, achieving 125% of first-quarter sales targets and 30% higher than projected market penetration

Brand Repositioning Initiative

• Supported comprehensive repositioning of a legacy brand to appeal to millennial consumers, conducting extensive market research and competitive analysis to inform strategy

• Collaborated with creative agency to develop refreshed brand identity, packaging design, and messaging platform that resonated with target audience

• Implemented phased rollout of new positioning across all consumer touchpoints, resulting in 25% increase in brand relevance scores and 18% growth in market share among target demographic

Digital Marketing Optimization

• Led initiative to optimize digital marketing spend across paid search, social media, and display advertising, implementing A/B testing and performance analytics

• Developed data-driven attribution model to better understand consumer journey and touchpoint effectiveness, enabling more strategic allocation of marketing resources

• Achieved 35% improvement in cost-per-acquisition and 28% increase in digital conversion rates, delivering $1.2M in marketing efficiency savings

Professional Certified Marketer (PCM)

• Demonstrated comprehensive knowledge of marketing principles, strategies, and best practices

• Proficiency in marketing research, consumer behavior, and integrated marketing communications

• Expertise in strategic marketing planning, implementation, and performance measurement

Google Analytics Certification

• Advanced proficiency in digital analytics implementation, data collection, and processing

• Expertise in analyzing and testing with Google Analytics to optimize marketing performance

• Skills in developing actionable insights from complex data sets to inform marketing strategy

HubSpot Content Marketing Certification

• Mastery of content marketing strategy development and implementation

• Expertise in creating effective content that drives engagement and conversions

• Proficiency in content measurement and optimization techniques

Member

• Active participant in the Brand Management Special Interest Group, attending monthly discussions and knowledge-sharing sessions

• Contribute to the organization's mentorship program, providing guidance to marketing students and early-career professionals

• Regularly attend industry conferences and workshops to stay current with emerging marketing trends and best practices

Volunteer Marketing Advisor

• Provide pro bono marketing consultation to early-stage startups, helping develop effective brand strategies and go-to-market plans

• Conduct monthly workshops on brand building and marketing fundamentals for non-marketing founders

• Mentor three startup teams per year, offering ongoing guidance on marketing strategy and implementation

Guest Speaker

• Deliver semi-annual presentations on brand management career paths and industry trends to MBA students

• Participate in panel discussions on the evolution of consumer marketing in the digital age

• Provide career guidance and industry insights to students interested in brand management roles