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John Doe
Summary
Results-driven Assistant Brand Manager with 4+ years of experience supporting the development and execution of strategic marketing initiatives for consumer packaged goods. Skilled in market research, competitive analysis, and campaign management with a proven track record of contributing to brand growth and increased market share. Adept at collaborating with cross-functional teams to launch successful products and implement integrated marketing communications that resonate with target audiences.
Experience
Assistant Brand Manager
Global Consumer Products Inc.
March 2022 - Present, New York, NY
Support the management of a $45M portfolio of personal care products, contributing to strategic planning and execution of marketing initiatives that resulted in 12% year-over-year revenue growth
Lead market research projects and competitive analysis to identify consumer trends and market opportunities, developing actionable insights that informed successful product innovations and line extensions
Collaborate with cross-functional teams including R&D, sales, and creative agencies to develop and launch two new product variants that exceeded first-year sales projections by 15%
Associate Brand Manager
Premium Brands Corporation
June 2020 - February 2022, Chicago, IL
Assisted in the development and execution of integrated marketing campaigns across digital, social, and traditional channels, contributing to a 20% increase in brand awareness among target demographics
Managed a $2.5M promotional budget, optimizing spend allocation across various marketing activities and achieving a 22% improvement in marketing ROI
Coordinated with retail partners to implement in-store promotions and merchandising strategies, resulting in a 17% increase in shelf presence and 14% growth in retail sales
Marketing Coordinator
Innovative Food Brands
July 2018 - May 2020, Boston, MA
Supported the marketing team in executing promotional campaigns for a portfolio of specialty food products, contributing to 8% annual sales growth
Conducted market research and compiled competitive intelligence reports, providing valuable insights that informed strategic marketing decisions
Managed social media content calendar and community engagement, increasing follower base by 45% and engagement rates by 60% across platforms
Education
Master of Business Administration, Marketing Concentration
New York University, Stern School of Business • New York, NY • September 2016 - May 2018 • 3.8 GPA
Recipient of the Marketing Excellence Scholarship for academic achievement and leadership potential
Capstone Project: 'Digital Transformation in Consumer Packaged Goods' - Developed comprehensive digital strategy for a national food brand
Relevant Coursework: Brand Management, Consumer Behavior, Marketing Analytics, Digital Marketing Strategy, Product Management, Market Research
Bachelor of Science in Business Administration
Minor in Psychology • Boston University • Boston, MA • September 2012 - May 2016 • 3.7 GPA
Graduated Magna Cum Laude; Member of Beta Gamma Sigma Business Honor Society
Senior Thesis: 'The Impact of Social Media on Consumer Brand Perception' - Research recognized with departmental honors
Relevant Coursework: Marketing Principles, Advertising, Consumer Psychology, Market Research Methods, Business Communications, Statistics
Key Projects
Product Line Extension Launch
Global Consumer Products Inc. • September 2022 - March 2023
Led the development and execution of go-to-market strategy for a natural ingredient product line extension, coordinating with R&D, packaging, and sales teams to ensure successful launch
Conducted comprehensive consumer research to validate product concept and refine positioning, resulting in 92% positive feedback from target demographic
Managed the creation of integrated marketing campaign including digital, social, and in-store elements, achieving 125% of first-quarter sales targets and 30% higher than projected market penetration
Brand Repositioning Initiative
Premium Brands Corporation • April 2021 - December 2021
Supported comprehensive repositioning of a legacy brand to appeal to millennial consumers, conducting extensive market research and competitive analysis to inform strategy
Collaborated with creative agency to develop refreshed brand identity, packaging design, and messaging platform that resonated with target audience
Implemented phased rollout of new positioning across all consumer touchpoints, resulting in 25% increase in brand relevance scores and 18% growth in market share among target demographic
Digital Marketing Optimization
Global Consumer Products Inc. • January 2023 - June 2023
Led initiative to optimize digital marketing spend across paid search, social media, and display advertising, implementing A/B testing and performance analytics
Developed data-driven attribution model to better understand consumer journey and touchpoint effectiveness, enabling more strategic allocation of marketing resources
Achieved 35% improvement in cost-per-acquisition and 28% increase in digital conversion rates, delivering $1.2M in marketing efficiency savings
Certifications
Professional Certified Marketer (PCM)
American Marketing Association • 2025
Demonstrated comprehensive knowledge of marketing principles, strategies, and best practices
Proficiency in marketing research, consumer behavior, and integrated marketing communications
Expertise in strategic marketing planning, implementation, and performance measurement
Google Analytics Certification
Google • 2024
Advanced proficiency in digital analytics implementation, data collection, and processing
Expertise in analyzing and testing with Google Analytics to optimize marketing performance
Skills in developing actionable insights from complex data sets to inform marketing strategy
HubSpot Content Marketing Certification
HubSpot Academy • 2024
Mastery of content marketing strategy development and implementation
Expertise in creating effective content that drives engagement and conversions
Proficiency in content measurement and optimization techniques
Professional Involvement
Member
American Marketing Association • January 2018 - Present
Active participant in the Brand Management Special Interest Group, attending monthly discussions and knowledge-sharing sessions
Contribute to the organization's mentorship program, providing guidance to marketing students and early-career professionals
Regularly attend industry conferences and workshops to stay current with emerging marketing trends and best practices
Volunteer Marketing Advisor
New York Entrepreneurs Network • March 2020 - Present
Provide pro bono marketing consultation to early-stage startups, helping develop effective brand strategies and go-to-market plans
Conduct monthly workshops on brand building and marketing fundamentals for non-marketing founders
Mentor three startup teams per year, offering ongoing guidance on marketing strategy and implementation
Guest Speaker
NYU Stern Marketing Club • September 2021 - Present
Deliver semi-annual presentations on brand management career paths and industry trends to MBA students
Participate in panel discussions on the evolution of consumer marketing in the digital age
Provide career guidance and industry insights to students interested in brand management roles
Details
Skills
Brand Strategy Development
Market Research & Analysis
Product Launch Management
Competitive Analysis
Digital Marketing
Social Media Strategy
Budget Management
Cross-functional Collaboration
Consumer Insights
Marketing Analytics
Adobe Creative Suite
Microsoft Office Suite
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