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John Doe

Summary

  • Results-driven Assistant Brand Manager with 4+ years of experience supporting the development and execution of strategic marketing initiatives for consumer packaged goods. Skilled in market research, competitive analysis, and campaign management with a proven track record of contributing to brand growth and increased market share. Adept at collaborating with cross-functional teams to launch successful products and implement integrated marketing communications that resonate with target audiences.

Experience

  • Assistant Brand Manager

    Global Consumer Products Inc.

    March 2022 - Present, New York, NY

    • Support the management of a $45M portfolio of personal care products, contributing to strategic planning and execution of marketing initiatives that resulted in 12% year-over-year revenue growth

    • Lead market research projects and competitive analysis to identify consumer trends and market opportunities, developing actionable insights that informed successful product innovations and line extensions

    • Collaborate with cross-functional teams including R&D, sales, and creative agencies to develop and launch two new product variants that exceeded first-year sales projections by 15%

  • Associate Brand Manager

    Premium Brands Corporation

    June 2020 - February 2022, Chicago, IL

    • Assisted in the development and execution of integrated marketing campaigns across digital, social, and traditional channels, contributing to a 20% increase in brand awareness among target demographics

    • Managed a $2.5M promotional budget, optimizing spend allocation across various marketing activities and achieving a 22% improvement in marketing ROI

    • Coordinated with retail partners to implement in-store promotions and merchandising strategies, resulting in a 17% increase in shelf presence and 14% growth in retail sales

  • Marketing Coordinator

    Innovative Food Brands

    July 2018 - May 2020, Boston, MA

    • Supported the marketing team in executing promotional campaigns for a portfolio of specialty food products, contributing to 8% annual sales growth

    • Conducted market research and compiled competitive intelligence reports, providing valuable insights that informed strategic marketing decisions

    • Managed social media content calendar and community engagement, increasing follower base by 45% and engagement rates by 60% across platforms

Education

  • Master of Business Administration, Marketing Concentration

    New York University, Stern School of Business • New York, NY • September 2016 - May 2018 • 3.8 GPA

    • Recipient of the Marketing Excellence Scholarship for academic achievement and leadership potential

    • Capstone Project: 'Digital Transformation in Consumer Packaged Goods' - Developed comprehensive digital strategy for a national food brand

    • Relevant Coursework: Brand Management, Consumer Behavior, Marketing Analytics, Digital Marketing Strategy, Product Management, Market Research

  • Bachelor of Science in Business Administration

    Minor in Psychology • Boston University • Boston, MA • September 2012 - May 2016 • 3.7 GPA

    • Graduated Magna Cum Laude; Member of Beta Gamma Sigma Business Honor Society

    • Senior Thesis: 'The Impact of Social Media on Consumer Brand Perception' - Research recognized with departmental honors

    • Relevant Coursework: Marketing Principles, Advertising, Consumer Psychology, Market Research Methods, Business Communications, Statistics

Key Projects

  • Product Line Extension Launch

    Global Consumer Products Inc. • September 2022 - March 2023

    • Led the development and execution of go-to-market strategy for a natural ingredient product line extension, coordinating with R&D, packaging, and sales teams to ensure successful launch

    • Conducted comprehensive consumer research to validate product concept and refine positioning, resulting in 92% positive feedback from target demographic

    • Managed the creation of integrated marketing campaign including digital, social, and in-store elements, achieving 125% of first-quarter sales targets and 30% higher than projected market penetration

  • Brand Repositioning Initiative

    Premium Brands Corporation • April 2021 - December 2021

    • Supported comprehensive repositioning of a legacy brand to appeal to millennial consumers, conducting extensive market research and competitive analysis to inform strategy

    • Collaborated with creative agency to develop refreshed brand identity, packaging design, and messaging platform that resonated with target audience

    • Implemented phased rollout of new positioning across all consumer touchpoints, resulting in 25% increase in brand relevance scores and 18% growth in market share among target demographic

  • Digital Marketing Optimization

    Global Consumer Products Inc. • January 2023 - June 2023

    • Led initiative to optimize digital marketing spend across paid search, social media, and display advertising, implementing A/B testing and performance analytics

    • Developed data-driven attribution model to better understand consumer journey and touchpoint effectiveness, enabling more strategic allocation of marketing resources

    • Achieved 35% improvement in cost-per-acquisition and 28% increase in digital conversion rates, delivering $1.2M in marketing efficiency savings

Certifications

  • Professional Certified Marketer (PCM)

    American Marketing Association • 2025

    • Demonstrated comprehensive knowledge of marketing principles, strategies, and best practices

    • Proficiency in marketing research, consumer behavior, and integrated marketing communications

    • Expertise in strategic marketing planning, implementation, and performance measurement

  • Google Analytics Certification

    Google • 2024

    • Advanced proficiency in digital analytics implementation, data collection, and processing

    • Expertise in analyzing and testing with Google Analytics to optimize marketing performance

    • Skills in developing actionable insights from complex data sets to inform marketing strategy

  • HubSpot Content Marketing Certification

    HubSpot Academy • 2024

    • Mastery of content marketing strategy development and implementation

    • Expertise in creating effective content that drives engagement and conversions

    • Proficiency in content measurement and optimization techniques

Professional Involvement

  • Member

    American Marketing Association • January 2018 - Present

    • Active participant in the Brand Management Special Interest Group, attending monthly discussions and knowledge-sharing sessions

    • Contribute to the organization's mentorship program, providing guidance to marketing students and early-career professionals

    • Regularly attend industry conferences and workshops to stay current with emerging marketing trends and best practices

  • Volunteer Marketing Advisor

    New York Entrepreneurs Network • March 2020 - Present

    • Provide pro bono marketing consultation to early-stage startups, helping develop effective brand strategies and go-to-market plans

    • Conduct monthly workshops on brand building and marketing fundamentals for non-marketing founders

    • Mentor three startup teams per year, offering ongoing guidance on marketing strategy and implementation

  • Guest Speaker

    NYU Stern Marketing Club • September 2021 - Present

    • Deliver semi-annual presentations on brand management career paths and industry trends to MBA students

    • Participate in panel discussions on the evolution of consumer marketing in the digital age

    • Provide career guidance and industry insights to students interested in brand management roles

Details

john.doe@gmail.com+1 917 555 3456
New York, New York, USA
in/johndoe-brandmanagement/

Skills

  • Brand Strategy Development

  • Market Research & Analysis

  • Product Launch Management

  • Competitive Analysis

  • Digital Marketing

  • Social Media Strategy

  • Budget Management

  • Cross-functional Collaboration

  • Consumer Insights

  • Marketing Analytics

  • Adobe Creative Suite

  • Microsoft Office Suite

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