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John Doe

Summary

  • Strategic Brand Consultant with 8+ years of experience developing and revitalizing brand identities for Fortune 500 companies and emerging startups. Expertise in brand strategy, market positioning, and visual identity development with a proven track record of increasing brand value and market share. Adept at translating consumer insights into compelling brand narratives that resonate with target audiences and drive business growth. Combines analytical thinking with creative vision to deliver innovative branding solutions across diverse industries.

Experience

  • Senior Brand Consultant

    Interbrand

    April 2020 - Present, New York, NY

    • Lead brand strategy development for 6-8 major clients annually with combined revenue of $12B+, conducting comprehensive brand audits, competitive analyses, and consumer research to identify positioning opportunities and growth strategies

    • Orchestrated complete brand transformation for global technology company that increased brand value by 28% and improved customer perception metrics across all key attributes within 18 months of launch

    • Manage cross-functional teams of 8-12 strategists, designers, and researchers through all phases of brand development projects, ensuring alignment with client objectives and delivering solutions that exceed expectations

  • Brand Strategy Director

    Landor & Fitch

    March 2017 - March 2020, New York, NY

    • Developed comprehensive brand strategies for 15+ clients across retail, financial services, and consumer packaged goods sectors, including positioning frameworks, brand architecture, and naming strategies

    • Led successful repositioning of established financial services brand facing disruption from fintech competitors, resulting in 35% increase in millennial customer acquisition and 22% improvement in brand relevance scores

    • Created proprietary brand measurement methodology that quantified ROI of branding initiatives, helping secure $4.2M in additional client engagements by demonstrating tangible business impact

  • Brand Consultant

    Siegel+Gale

    June 2014 - February 2017, New York, NY

    • Conducted qualitative and quantitative research including focus groups, stakeholder interviews, and market analysis to uncover consumer insights and brand perceptions for 20+ clients

    • Collaborated with creative teams to translate strategic frameworks into compelling visual identities, brand guidelines, and communication platforms that authentically expressed client brand positioning

    • Developed brand strategy for healthcare startup that secured $15M in Series B funding, with investors specifically citing brand clarity and market positioning as key investment factors

Education

  • Master of Business Administration

    Minor in Marketing • Columbia Business School • New York, NY • September 2012 - May 2014 • 3.8 GPA

    • Relevant Coursework: Brand Management, Consumer Behavior, Marketing Strategy, Design Thinking, Strategic Planning, Market Research Methods

    • Honors: Dean's List (all semesters); Marketing Excellence Award; Elected to Beta Gamma Sigma Honor Society

    • Capstone Project: Developed comprehensive brand revitalization strategy for established luxury retailer that was implemented with projected 5-year ROI of 300%

  • Bachelor of Arts in Communication

    Minor in Psychology • New York University • New York, NY • September 2008 - May 2012 • 3.7 GPA

    • Relevant Coursework: Media Studies, Visual Communication, Consumer Psychology, Persuasion Theory, Research Methods, Advertising Principles

    • Honors: Magna Cum Laude; Communication Department Excellence Award; Dean's Scholar

    • Activities: Creative Director for student advertising agency; Research Assistant in Consumer Behavior Lab; Study Abroad in London focusing on Global Brand Management

Key Brand Projects

  • Global Technology Brand Transformation

    Interbrand • February 2021 - November 2021

    • Led comprehensive rebrand for Fortune 100 technology company transitioning from hardware to cloud services, including positioning strategy, visual identity, and implementation roadmap across 24 markets

    • Conducted extensive research including 45 executive interviews, 12 customer focus groups, and analysis of 5,000+ survey responses to identify brand perceptions and growth opportunities

    • Developed brand architecture system that unified 14 disparate sub-brands while preserving $380M in brand equity, resulting in 42% improvement in brand recognition and 23% increase in consideration among enterprise clients

  • Fintech Startup Brand Development

    Interbrand • July 2020 - December 2020

    • Created complete brand identity for venture-backed fintech startup, including positioning strategy, naming, visual identity, and go-to-market messaging framework

    • Developed distinctive brand personality and voice that differentiated client from established financial institutions while building trust and credibility with target consumers

    • Designed brand launch strategy that generated 125,000+ app downloads in first month, exceeding projections by 210% and contributing to successful $22M Series A funding round

  • Luxury Retail Brand Revitalization

    Landor & Fitch • September 2018 - April 2019

    • Led strategic repositioning of heritage luxury retailer facing declining relevance and market share, developing refreshed brand platform that honored brand heritage while appealing to younger affluent consumers

    • Created comprehensive customer journey mapping across digital and physical touchpoints, identifying critical experience gaps and opportunities for brand differentiation

    • Implemented revitalized brand identity and retail experience concept that reversed 3-year sales decline, increasing store traffic by 18% and average transaction value by 24% within first year

Certifications

  • Certified Brand Specialist

    Brand Management Institute • 2025

    • Advanced certification in brand strategy, architecture, and management principles

    • Expertise in brand valuation methodologies and ROI measurement

    • Proficiency in brand equity research and competitive positioning analysis

  • Design Thinking Practitioner

    IDEO • 2023

    • Mastery of human-centered design methodology and innovation processes

    • Skills in empathy research, ideation facilitation, and rapid prototyping

    • Expertise in applying design thinking to brand and business challenges

  • Advanced Market Research Certification

    Market Research Society • 2024

    • Comprehensive training in qualitative and quantitative research methodologies

    • Expertise in research design, data analysis, and insights generation

    • Skills in translating consumer research into actionable brand strategies

Professional Involvement

  • Board Member

    American Marketing Association - New York Chapter • January 2019 - Present

    • Serve on executive committee helping guide strategic direction of 1,200+ member organization, focusing on professional development and industry thought leadership

    • Co-chair annual Brand Masters Conference attracting 500+ marketing professionals, securing high-profile speakers and developing programming that consistently receives 90%+ satisfaction ratings

    • Lead mentorship program connecting experienced brand professionals with emerging talent, growing participation by 45% and establishing structured curriculum for skills development

  • Guest Lecturer

    Columbia Business School • September 2018 - Present

    • Deliver semi-annual lectures on 'Brand Strategy in the Digital Age' for MBA marketing concentration students

    • Develop and facilitate brand strategy workshops using real-world case studies and interactive exercises

    • Mentor student teams on brand-focused capstone projects, providing industry perspective and strategic guidance

  • Contributing Author

    Brand Strategy Insider • March 2017 - Present

    • Write monthly articles on brand strategy, consumer trends, and industry developments for leading branding publication with 150,000+ subscribers

    • Contribute to annual 'Future of Branding' report highlighting emerging methodologies and technologies reshaping brand management

    • Participate in expert panel discussions and webinars on specialized topics including brand architecture, purpose-driven branding, and measuring brand performance

Details

john.doe@gmail.com+1 212 555 6789
New York, New York, USA
in/johndoe-brandconsultant/

Skills

  • Brand Strategy Development

  • Market Positioning

  • Consumer Insights Analysis

  • Brand Architecture

  • Competitive Analysis

  • Brand Messaging

  • Visual Identity Development

  • Brand Valuation

  • Qualitative Research

  • Quantitative Research

  • Workshop Facilitation

  • Client Presentation

  • Project Management

  • Adobe Creative Suite

  • Brand Tracking Metrics

  • Strategic Storytelling

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