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John Doe
Summary
Strategic Brand Consultant with 8+ years of experience developing and revitalizing brand identities for Fortune 500 companies and emerging startups. Expertise in brand strategy, market positioning, and visual identity development with a proven track record of increasing brand value and market share. Adept at translating consumer insights into compelling brand narratives that resonate with target audiences and drive business growth. Combines analytical thinking with creative vision to deliver innovative branding solutions across diverse industries.
Experience
Senior Brand Consultant
Interbrand
April 2020 - Present, New York, NY
Lead brand strategy development for 6-8 major clients annually with combined revenue of $12B+, conducting comprehensive brand audits, competitive analyses, and consumer research to identify positioning opportunities and growth strategies
Orchestrated complete brand transformation for global technology company that increased brand value by 28% and improved customer perception metrics across all key attributes within 18 months of launch
Manage cross-functional teams of 8-12 strategists, designers, and researchers through all phases of brand development projects, ensuring alignment with client objectives and delivering solutions that exceed expectations
Brand Strategy Director
Landor & Fitch
March 2017 - March 2020, New York, NY
Developed comprehensive brand strategies for 15+ clients across retail, financial services, and consumer packaged goods sectors, including positioning frameworks, brand architecture, and naming strategies
Led successful repositioning of established financial services brand facing disruption from fintech competitors, resulting in 35% increase in millennial customer acquisition and 22% improvement in brand relevance scores
Created proprietary brand measurement methodology that quantified ROI of branding initiatives, helping secure $4.2M in additional client engagements by demonstrating tangible business impact
Brand Consultant
Siegel+Gale
June 2014 - February 2017, New York, NY
Conducted qualitative and quantitative research including focus groups, stakeholder interviews, and market analysis to uncover consumer insights and brand perceptions for 20+ clients
Collaborated with creative teams to translate strategic frameworks into compelling visual identities, brand guidelines, and communication platforms that authentically expressed client brand positioning
Developed brand strategy for healthcare startup that secured $15M in Series B funding, with investors specifically citing brand clarity and market positioning as key investment factors
Education
Master of Business Administration
Minor in Marketing • Columbia Business School • New York, NY • September 2012 - May 2014 • 3.8 GPA
Relevant Coursework: Brand Management, Consumer Behavior, Marketing Strategy, Design Thinking, Strategic Planning, Market Research Methods
Honors: Dean's List (all semesters); Marketing Excellence Award; Elected to Beta Gamma Sigma Honor Society
Capstone Project: Developed comprehensive brand revitalization strategy for established luxury retailer that was implemented with projected 5-year ROI of 300%
Bachelor of Arts in Communication
Minor in Psychology • New York University • New York, NY • September 2008 - May 2012 • 3.7 GPA
Relevant Coursework: Media Studies, Visual Communication, Consumer Psychology, Persuasion Theory, Research Methods, Advertising Principles
Honors: Magna Cum Laude; Communication Department Excellence Award; Dean's Scholar
Activities: Creative Director for student advertising agency; Research Assistant in Consumer Behavior Lab; Study Abroad in London focusing on Global Brand Management
Key Brand Projects
Global Technology Brand Transformation
Interbrand • February 2021 - November 2021
Led comprehensive rebrand for Fortune 100 technology company transitioning from hardware to cloud services, including positioning strategy, visual identity, and implementation roadmap across 24 markets
Conducted extensive research including 45 executive interviews, 12 customer focus groups, and analysis of 5,000+ survey responses to identify brand perceptions and growth opportunities
Developed brand architecture system that unified 14 disparate sub-brands while preserving $380M in brand equity, resulting in 42% improvement in brand recognition and 23% increase in consideration among enterprise clients
Fintech Startup Brand Development
Interbrand • July 2020 - December 2020
Created complete brand identity for venture-backed fintech startup, including positioning strategy, naming, visual identity, and go-to-market messaging framework
Developed distinctive brand personality and voice that differentiated client from established financial institutions while building trust and credibility with target consumers
Designed brand launch strategy that generated 125,000+ app downloads in first month, exceeding projections by 210% and contributing to successful $22M Series A funding round
Luxury Retail Brand Revitalization
Landor & Fitch • September 2018 - April 2019
Led strategic repositioning of heritage luxury retailer facing declining relevance and market share, developing refreshed brand platform that honored brand heritage while appealing to younger affluent consumers
Created comprehensive customer journey mapping across digital and physical touchpoints, identifying critical experience gaps and opportunities for brand differentiation
Implemented revitalized brand identity and retail experience concept that reversed 3-year sales decline, increasing store traffic by 18% and average transaction value by 24% within first year
Certifications
Certified Brand Specialist
Brand Management Institute • 2025
Advanced certification in brand strategy, architecture, and management principles
Expertise in brand valuation methodologies and ROI measurement
Proficiency in brand equity research and competitive positioning analysis
Design Thinking Practitioner
IDEO • 2023
Mastery of human-centered design methodology and innovation processes
Skills in empathy research, ideation facilitation, and rapid prototyping
Expertise in applying design thinking to brand and business challenges
Advanced Market Research Certification
Market Research Society • 2024
Comprehensive training in qualitative and quantitative research methodologies
Expertise in research design, data analysis, and insights generation
Skills in translating consumer research into actionable brand strategies
Professional Involvement
Board Member
American Marketing Association - New York Chapter • January 2019 - Present
Serve on executive committee helping guide strategic direction of 1,200+ member organization, focusing on professional development and industry thought leadership
Co-chair annual Brand Masters Conference attracting 500+ marketing professionals, securing high-profile speakers and developing programming that consistently receives 90%+ satisfaction ratings
Lead mentorship program connecting experienced brand professionals with emerging talent, growing participation by 45% and establishing structured curriculum for skills development
Guest Lecturer
Columbia Business School • September 2018 - Present
Deliver semi-annual lectures on 'Brand Strategy in the Digital Age' for MBA marketing concentration students
Develop and facilitate brand strategy workshops using real-world case studies and interactive exercises
Mentor student teams on brand-focused capstone projects, providing industry perspective and strategic guidance
Contributing Author
Brand Strategy Insider • March 2017 - Present
Write monthly articles on brand strategy, consumer trends, and industry developments for leading branding publication with 150,000+ subscribers
Contribute to annual 'Future of Branding' report highlighting emerging methodologies and technologies reshaping brand management
Participate in expert panel discussions and webinars on specialized topics including brand architecture, purpose-driven branding, and measuring brand performance
Details
Skills
Brand Strategy Development
Market Positioning
Consumer Insights Analysis
Brand Architecture
Competitive Analysis
Brand Messaging
Visual Identity Development
Brand Valuation
Qualitative Research
Quantitative Research
Workshop Facilitation
Client Presentation
Project Management
Adobe Creative Suite
Brand Tracking Metrics
Strategic Storytelling
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