Versatile Brand Designer with 7+ years of experience crafting cohesive visual identities and design systems for global brands and innovative startups. Expertise in logo design, typography, color theory, and brand guidelines with a proven ability to translate brand strategy into compelling visual expressions. Skilled in balancing creative vision with business objectives to develop distinctive brand assets that drive recognition and engagement across digital and physical touchpoints.

Senior Brand Designer

• Lead visual identity development for 5-7 major clients annually, creating comprehensive brand systems including logos, typography, color palettes, iconography, and application guidelines that effectively communicate brand positioning

• Designed award-winning rebrand for tech industry leader that increased brand recognition by 32% and was featured in Communication Arts, Brand New, and Design Week

• Collaborate with strategy teams to translate brand insights and positioning into distinctive visual expressions that resonate with target audiences and differentiate clients in competitive markets

Brand Designer

• Created visual identity systems for 12+ clients across technology, healthcare, and financial services sectors, developing flexible design frameworks that maintained brand consistency across diverse applications

• Contributed to award-winning rebrand of major healthcare provider, designing modular visual system that improved brand coherence across 50+ facilities while reducing implementation costs by 25%

• Developed comprehensive brand guidelines and toolkits that empowered client teams to maintain design integrity and brand consistency across global markets

Visual Designer

• Contributed to evolution of Airbnb's visual identity across digital platforms, ensuring consistent brand expression while adapting to new product features and market expansions

• Designed visual assets for global marketing campaigns that maintained brand integrity across 20+ markets while respecting cultural nuances and localization requirements

• Collaborated with product design team to ensure seamless integration of brand elements into user interface, creating cohesive experience across web and mobile applications

Master of Fine Arts in Graphic Design

• Relevant Coursework: Brand Identity Systems, Typography, Design Theory, Visual Communication, User Experience Design, Design Research Methods

• Thesis Project: 'Visual Flexibility in Brand Systems' - Explored adaptive identity systems that maintain brand coherence while responding to context and application

• Awards: Outstanding Graduate Student Award; AIGA SF Student Excellence Award; Typography Annual Merit Award

Bachelor of Fine Arts in Graphic Design

• Relevant Coursework: Design Principles, Color Theory, Digital Imaging, Package Design, Editorial Design, Information Design

• Senior Project: Created comprehensive brand identity for emerging sustainable fashion company that was adopted by the client and led to first professional commission

• Activities: Design Guild President; Teaching Assistant for Typography I; European Design Study Program in Amsterdam and Berlin

Global Financial Services Rebrand

• Led design team in creating comprehensive visual identity system for multinational financial institution serving 15+ million customers across 30 countries

• Developed flexible design framework that accommodated diverse business units while maintaining strong brand coherence, including modular logo system, custom typography, and distinctive color strategy

• Created extensive brand guidelines and digital asset library that streamlined global implementation and reduced design inconsistencies by 65%

Tech Startup Brand Launch

• Designed complete brand identity for venture-backed AI startup from concept to launch, creating distinctive visual language that communicated complex technology in accessible way

• Developed dynamic logo system that visualized core product functionality through subtle animation and responsive behavior across digital platforms

• Created comprehensive brand toolkit including website design system, presentation templates, and social media frameworks that enabled lean marketing team to maintain consistent brand presence

Sustainable Consumer Brand Evolution

• Refreshed established consumer brand to emphasize sustainability commitments while preserving 25+ years of brand equity and recognition

• Redesigned packaging system for 75+ products using sustainable materials and production methods while enhancing shelf presence and brand differentiation

• Developed visual storytelling system that communicated environmental initiatives across retail environments, digital platforms, and marketing materials

Brand Strategy Certification

• Advanced training in brand strategy development and implementation

• Skills in translating business objectives into design strategy

• Expertise in brand positioning and competitive differentiation

Typography Masterclass Certification

• Intensive training in typography principles and custom type design

• Expertise in typographic systems for brand applications

• Skills in developing cohesive typographic hierarchies across media

Design Leadership Certification

• Training in creative team leadership and project management

• Skills in client communication and presentation techniques

• Expertise in design critique and feedback methodologies

Board Member

• Serve on programming committee developing educational events and professional development opportunities for 1,500+ member design community

• Co-chair annual Brand By Design conference attracting 400+ design professionals, securing speakers and developing content focused on brand design innovation

• Established mentorship program connecting emerging designers with experienced professionals, growing participation by 60% in two years

Guest Critic

• Provide critique and feedback for undergraduate and graduate graphic design students in brand identity courses

• Participate in portfolio reviews and thesis presentations, offering industry perspective and career guidance

• Mentor 2-3 students annually through capstone brand identity projects, providing real-world context and professional standards

Design Competition Judge

• Serve as judge for prestigious design competitions, evaluating hundreds of entries in brand identity and graphic design categories

• Contribute to written critiques and selection rationales published alongside winning entries

• Participate in panel discussions on design excellence and evolving standards in visual communication