Strategic Brand Director with 12+ years of experience leading brand transformations and marketing initiatives for Fortune 500 companies and global brands. Proven track record of developing and executing comprehensive brand strategies that drive business growth, increase market share, and enhance brand equity. Expertise in managing cross-functional teams, optimizing marketing budgets, and leveraging consumer insights to create compelling brand narratives. Adept at navigating complex organizational structures and aligning stakeholders around unified brand vision and objectives.

Global Brand Director

• Lead global brand strategy and positioning for $23B QSR brand across 100+ markets, overseeing brand architecture, visual identity, and communication platforms that have contributed to 18% increase in brand value over three years

• Direct cross-functional team of 25+ marketing professionals, agency partners, and regional brand leaders in developing and implementing cohesive brand experiences across all consumer touchpoints, resulting in 22% improvement in brand consistency metrics

• Spearhead brand transformation initiative that modernized brand perception while honoring heritage, driving 15% increase in brand relevance among Gen Z and millennial consumers while maintaining 95% loyalty among core customers

Senior Director of Brand Marketing

• Directed brand strategy and marketing initiatives for portfolio of iconic food brands with combined annual revenue of $4.2B, developing positioning strategies and communication platforms that reversed 3-year sales decline

• Led comprehensive brand refresh for flagship product line, including packaging redesign and messaging evolution that increased household penetration by 8% and drove 12% sales growth in mature category

• Managed $120M annual marketing budget, optimizing media mix and channel strategy to improve marketing ROI by 35% while increasing brand awareness and consideration metrics across target segments

Brand Director

• Developed and executed brand strategy for $1.8B beverage portfolio, including positioning, innovation roadmap, and integrated marketing campaigns that delivered 14% volume growth and 2.5 points of market share gain

• Led successful launch of premium product line extension that generated $95M in first-year sales and attracted 3.2M new consumers to the brand franchise

• Orchestrated brand partnerships with major entertainment properties and cultural influencers that amplified brand relevance and generated 780M earned media impressions annually

Master of Business Administration

• Relevant Coursework: Brand Management, Consumer Behavior, Marketing Strategy, Corporate Strategy, Leadership & Change Management, Marketing Analytics

• Honors: Beta Gamma Sigma Honor Society; Dean's List (all semesters); Kraft Marketing Fellowship recipient

• Leadership: President of Marketing Club; Coordinator for Brand Management Conference; Marketing Case Competition finalist

Bachelor of Science in Business Administration

• Relevant Coursework: Marketing Principles, Advertising Management, Market Research, Organizational Behavior, Business Communication, Media Studies

• Honors: Magna Cum Laude; Dean's List (7 semesters); Marketing Department Excellence Award

• Activities: Vice President of American Marketing Association chapter; Student Government Marketing Committee Chair; Study Abroad in Barcelona focusing on International Marketing

Global Brand Transformation

• Led comprehensive brand evolution initiative to modernize brand perception while maintaining core brand equities, including refreshed visual identity system, reimagined restaurant experience, and evolved brand narrative

• Orchestrated phased global rollout across 100+ markets, developing market-specific implementation strategies and localization frameworks that balanced global consistency with local relevance

• Achieved 24% increase in brand modernity perception, 18% improvement in quality associations, and 15% growth in consideration among younger consumers while maintaining 95% brand recognition

Sustainability Brand Platform

• Developed comprehensive sustainability brand platform that authentically integrated environmental commitments into brand positioning and communication strategy

• Created multi-channel storytelling framework that translated complex sustainability initiatives into compelling consumer-facing narratives, driving 28% increase in consumer awareness of sustainability efforts

• Implemented brand measurement system that tracked impact of sustainability positioning on brand perception, documenting 22% improvement in brand trust and 17% increase in emotional connection metrics

Brand Portfolio Optimization

• Led strategic review of 35+ brand portfolio, developing brand role framework that clarified strategic importance, growth potential, and resource allocation priorities for each brand

• Implemented portfolio optimization strategy that reallocated $45M in marketing investment from underperforming brands to growth drivers, resulting in 8% overall portfolio growth

• Developed brand migration strategy for consolidated brands that preserved 85% of revenue while reducing complexity and enabling $28M in annual operational savings

Certified Brand Strategist

• Advanced certification in strategic brand management and development

• Expertise in brand valuation, architecture, and portfolio management

• Mastery of brand positioning and competitive differentiation methodologies

Executive Leadership Certification

• Intensive executive education program focused on strategic leadership

• Training in organizational transformation and change management

• Development of cross-functional leadership capabilities and executive presence

Digital Marketing Strategy Certification

• Comprehensive training in digital marketing strategy and implementation

• Expertise in omnichannel marketing integration and measurement

• Skills in leveraging digital platforms for brand building and engagement

Board Member

• Serve on Brand Management Committee developing industry standards and best practices for brand strategy and management

• Contribute to annual State of Brand Marketing report highlighting emerging trends, challenges, and opportunities in brand building

• Participate in quarterly forums addressing critical industry issues including brand safety, marketing effectiveness measurement, and evolving consumer expectations

Executive Mentor

• Provide one-on-one mentorship to high-potential marketing leaders, guiding their professional development and career advancement

• Conduct quarterly workshops on brand leadership and strategic marketing for cohort of 25 emerging marketing executives

• Develop curriculum materials on brand management excellence that have been incorporated into Academy's core leadership program

Guest Lecturer

• Deliver semi-annual lectures on 'Brand Leadership in the Digital Age' for MBA marketing concentration students

• Develop and facilitate brand strategy case studies based on real-world challenges and transformations

• Serve as advisor for student-led brand consulting projects, providing industry perspective and strategic guidance